You see real, clickable work within a week — not a month of silence.
If Core Web Vitals aren’t green at handoff, we keep optimizing free.
We iterate until the build matches your design exactly — within agreed scope.
Every credential and every line of source stays in your name — no license fees, no lock-in, and no developer can hold your site hostage.
A recorded walkthrough and written guide for your exact site — your team edits without calling a developer.
If anything we built breaks in the first 60 days, we fix it free — no quibbling.
Message the developer on your project and get a real answer within one business hour.
Not happy with the first milestone? A full refund — no hard feelings.
We do not vanish after launch. Ongoing maintenance from just $200/mo — no hostage retainer.
A price per deliverable, agreed before we start. No retainers, no scope creep, no surprises.
Typical full WordPress website projects start from $300 — a fixed, all-in quote after a free scoping call. The prices above are per individual deliverable.
Why is a senior custom build this affordable? Because you are not paying for a middle layer.
Same budget range — very different risk. Here is what changes when a full team owns your project instead of one person juggling ten clients.
Every theme engagement covers these core components. Additional scope (WooCommerce, membership, REST API) quoted separately.
We analyze every component in your Figma, PSD, or XD file and build it in HTML5/CSS/PHP. Spacing, typography, shadows — everything implemented to spec, not approximated.
Every repeatable design component becomes a Gutenberg block — editable in the WordPress admin by your content team. No code knowledge required to build new pages.
Custom PHP templates for every page type: homepage, interior pages, blog archive, single post, category, search results, 404. Each built to your design exactly.
Critical CSS inline, JS deferred, WebP images, lazy loading, minimal HTTP requests. We benchmark every theme against Core Web Vitals before delivery.
Mobile, tablet, and desktop — all breakpoints defined in the design review phase and tested on real devices (iOS Safari, Android Chrome) before handoff.
Semantic HTML5 with correct heading hierarchy, schema.org structured data, open graph tags, canonical URLs, and clean URL structures — optimized for Google from day one.
Every custom theme ships to the same engineering standard — and each line decides how your site performs and how easily your team can edit it.
header, nav, main, article — no div-soup.We review every component, flag missing states, and document the build plan.
Define template hierarchy, Gutenberg block list, CSS token system.
Daily staging pushes. PHP templates, CSS, Gutenberg blocks built in sequence.
Cross-browser, cross-device, PageSpeed audit, accessibility review.
Documentation, staging-to-production deploy, 60-day support.
A little prep makes the build faster and more accurate — and if you are missing some of it, the kickoff call sorts it out, no extra charge.
A Figma / XD / PSD design, or 2–3 sites whose look and structure you like.
Which page types you need (home, services, blog, case study) and roughly how they are structured.
Logo files, fonts, colours and any brand rules — so the theme looks like you, not a template.
Forms, filters, memberships, multilingual, WooCommerce — so it is built in, not bolted on.
If you are rebuilding, a note on what content and URLs must carry over.
WordPress admin and hosting/DNS access — ready for staging and launch.
Missing a few? Start the kickoff call anyway. Mapping page types, content and functionality is part of the design audit — you do not need everything ready to get a clean theme.
A premium theme plus a page builder looks quick on day one and becomes slow, fragile and costly by month three. These are the failure modes we engineer out.
These commitments apply to every custom WordPress theme project — agreed before we start, not discovered later.
From $99 per deliverable, fixed and agreed up front — no retainers, no scope-creep surprises.
Nothing goes live until you review and approve it on a private staging URL.
We match your design and requirements exactly — or we fix it free.
90+ PageSpeed and green Core Web Vitals at handover, built in from the first line of code.
Clean, commented theme code in a standard structure — 100% yours, no lock-in.
A tutorial video and written docs for your exact site, so your team runs it without a developer.
A 60-day free warranty on everything we built, plus optional maintenance from $200/mo.
You pay nothing until you have approved your first working demo, and money-back on the first milestone.
A standard custom WordPress theme build takes 3–5 weeks from approved Figma or PSD designs to staging delivery. Projects with more than 10 unique page templates, complex animations, or custom Gutenberg block libraries run 5–8 weeks. The biggest variable is design readiness — approved, complete Figma files cut timeline significantly.
We build from Figma (preferred), Adobe XD, PSD (Photoshop), and Sketch files. Figma is preferred because component links and design tokens translate most efficiently to CSS variables and Gutenberg block settings. We can also work from high-quality mockup images for smaller scopes.
No. We build native Gutenberg block themes — no page builders. Page builders add 300–800KB of JavaScript and CSS to every page load, directly harming PageSpeed and Core Web Vitals. Our custom Gutenberg blocks give your content team the same visual editing flexibility without the performance cost.
A custom theme is built entirely from scratch to your design spec — no dependency on a parent theme. A child theme inherits from a parent (like GeneratePress or Astra) and overrides specific files. Child themes are faster to build but carry the parent theme's CSS and JS overhead. For performance-critical projects, a fully custom theme is the right choice.
WooCommerce template customization can be included in scope — product pages, cart, checkout, account pages. Because WooCommerce adds significant template complexity, it's usually quoted as an add-on to the base theme build. We specify exactly which WooCommerce templates are included in every proposal.
Pricing depends on the number of unique page templates, custom blocks, and any WooCommerce or membership functionality. A single-template theme is a small fixed project; a full multi-template site is larger. We give a fixed quote after reviewing your design files, so there are no surprises mid-build.
Yes. You own every line of code outright — no licenses, no lock-in. Because we build native Gutenberg block themes, your team can edit page content, swap images, and rearrange sections from the WordPress editor without touching code or calling a developer.
Both. Our custom WordPress theme design services cover the visual design when you do not already have one, and our development services hand-code it into a fast, editable theme. If you already have a Figma, PSD, or XD file, we go straight to development.
This is one of the most common reasons clients come to us. We regularly rescue projects where a former developer has gone quiet or is holding your theme code, admin or hosting access hostage. We help you regain control of your WordPress admin, hosting and domain, audit whatever code exists, and rebuild or clean up what can’t be recovered. From then on, every credential and every line of code stays in your name — no lock-in, ever.
Full-stack WP builds with plugins, API, and WooCommerce.
View serviceExtend and modify your existing WordPress theme cleanly.
View serviceTechnical SEO, on-page, schema, and architecture built to rank.
View serviceGet cited by ChatGPT, Claude, Perplexity, and AI Overviews.
View service“PHP backend debugging, theme conversion and site migration all in one place, with a backup file kept at every step for easy rollback. The AI content that comes with the build is not charged extra, the page title hierarchy is genuinely professional, and retention of the customers our ads bring in has clearly improved.”
— Web Admin, overseas beauty vertical store
“WordPress backend customization, theme rework and visual conversion, all delivered in one place — every service backed by a quantified guarantee, which cuts straight against the industry’s slow, vague-results problem. After launch, page load speed improved noticeably and ad-traffic waste dropped sharply.”
— Marketing Director, SaaS brand
“With a migration, our biggest fear was data loss and ranking drops. Their standardized backup and post-launch verification process is rock-solid, and the XML-RPC deployment is fully traceable. Paired with AI content and local GEO optimization, organic inquiries climbed steadily — with no extra charge for post-launch monitoring.”
— Overseas Market Lead, home & living cross-border brand
Tell us about your project — a senior developer reviews it personally and replies within 1 business day.
WhatsApp: 17701575807
WeChat: 17701575807
Location
No. 6 Huanhu East, Yushan Town, Changshu City, Jiangsu Province, China 215553