Share your project brief or Figma file. You’ll hear back from a developer — not a salesperson — within 24 hours.
Why We Started WPDEV — And What's Different About How We Work
I started WPDEV in 2018 after five years as a senior developer at a large digital agency. The experience was valuable, but I kept seeing the same pattern: clients paying premium prices for work done by junior contractors overseas, with an account manager in between who’d never written a line of code.
The quality was inconsistent. The communication was slow. And the technical decisions — page builders, bloated theme frameworks, plugin stacks that created more problems than they solved — were driven by speed of delivery, not quality of outcome.
So I hired two developers I’d worked with for years and set a different standard: every client talks directly to the developer building their site. Every technical decision is made on merit. Every deliverable is measured against a 90+ PageSpeed score and a correct heading structure before it ships.
Six years later, we’re a team of 12. We’ve built 200+ custom WordPress and Shopify sites. Our client retention rate is 98% — most clients come back for their next project, and many stay on monthly retainers. That’s the metric I care about most.
— Alex Chen, Founder & Lead Developer
The Standards We Hold Every Project To
These aren’t aspirational values on a wall. They’re the criteria we use to evaluate whether a project is done.
Performance Is Non-Negotiable
90+ PageSpeed on mobile is a baseline, not a goal. Core Web Vitals (LCP under 2.5s, CLS under 0.1, INP under 200ms) are verified before every delivery. We’ve never shipped a site that failed a performance audit and called it done.
Design Fidelity Matters
Your designer spent weeks on those Figma files. We treat them as the spec, not as inspiration. Pixel-perfect execution isn’t a premium add-on — it’s how we work. Edge cases, hover states, and responsive breakpoints are handled, not ignored.
Clean Code, Always
We write code that the next developer (or your future self) can understand. Semantic HTML5, BEM CSS, documented PHP hooks, and typed JavaScript. No clever shortcuts that become a maintenance nightmare in 18 months.
SEO Architecture First
Correct H-tag hierarchy, schema.org structured data, canonical URLs, and internal link architecture are designed into every build — not added as an afterthought. We’ve seen the search traffic difference a clean technical foundation makes.
Direct Communication
You have your developer’s Slack. Not an account manager, not a ticketing system. If a technical decision needs to be made, you’re in that conversation. We believe the people writing the code should own the client relationship.
Fixed Prices, Full Scope
We scope carefully because we quote fixed prices. If we missed something in scoping, we absorb it. If you add material scope mid-project, we discuss it honestly. No invoices that arrive as surprises.
The Developers, Designers & QA Engineers Behind Your Project
12 people. Every one of them works on client projects. No one is purely “account management.”
Alex Chen
8 years WordPress. Led 60+ custom builds. WordPress core contributor. Speaks at WordCamps annually.
Maria Santos
5 years Shopify. Specializes in Shopify Plus B2B and headless storefronts. Built 45+ Liquid themes.
Tom Reid
Expert in Figma-to-code conversion. Built 80+ pixel-perfect components from design files. PageSpeed optimization specialist.
Julia Lee
WCAG 2.1 certified. Manages QA process across every project. Cross-browser testing, performance audits, and accessibility reviews.
Why Clients Trust Us With Their WordPress & Shopify Builds
Beyond years of experience — verifiable expertise signals that matter for complex projects.
Shopify Partner
Official Shopify Partner status. Access to Shopify Partner tools, beta features, and direct Shopify support escalation for client store issues.
WordPress Core Contributor
Our lead developer has contributed to WordPress core and Gutenberg. We understand WordPress internals at a level most agency developers don’t.
Core Web Vitals Specialist
We’ve completed Google’s Web Performance certification and applied it to 40+ sites with measurable PageSpeed and CWV improvements documented in our case studies.
WCAG 2.1 Accessibility
Our QA lead is WCAG 2.1 certified. We deliver accessible sites not because clients ask, but because it’s part of our definition of a quality build.
WooCommerce Developer
Recognized in the WooCommerce developer community. We’ve built WooCommerce stores processing $500K–$5M annually, including subscription, B2B, and multi-vendor setups.
Security Hardening
Every WordPress and Shopify delivery includes a security checklist: hardened wp-config, disabled file editing, database prefix changes, two-factor authentication setup, and WAF configuration.
What Working With WPDEV Actually Looks Like
Concrete expectations for every engagement — not a vague “collaborative process” slide.
Free Scoping in 48 Hours
Send us your brief, Figma link, or current site URL. We review it and send back a detailed scope document — deliverables, timeline, and fixed price — within 48 business hours. No discovery fees, no scoping retainer.
Direct Developer Access
Once a project starts, you’re added to a shared Slack channel with your developer and a project lead. You can see what’s being worked on, ask questions, and give feedback in real time. No ticketing system.
Daily Staging Commits
Your staging environment is updated every working day. You can review progress in a real browser — not Figma screenshots or Loom recordings. Feedback happens continuously, not in big-batch reviews.
Fixed Price, No Surprises
We quote fixed prices, not hourly. If we underscoped something, we absorb it. If you add material new features mid-project, we discuss that honestly and either include it or scope a separate phase.
30-Day Post-Launch Support
Every project includes 30 days of post-launch bug-fix support — no retainer required. If something breaks because of our code, we fix it. This window also covers knowledge transfer and documentation questions.
Optional Ongoing Retainers
Most clients stay on after their project. Monthly retainers cover core/plugin updates, security patches, content changes, and priority development time. The team that built your site maintains it — no handoff to a support team who doesn’t know the codebase.
What Long-Term Clients Say About Working With WPDEV
“Three years, four projects. The reason we keep coming back is simple: we talk directly to the developer, get honest answers about technical tradeoffs, and receive work that performs. The 98-point PageSpeed score on our latest build speaks for itself.”
Sarah K.
— CMO, Luminary SaaS
“Most agencies give you an account manager who relays your questions to a developer who gives back vague answers. WPDEV gave me Alex’s Slack. When I had a technical question at 9pm, I got a real answer in 10 minutes. That’s why we’re on our fourth project with them.”
Ryan M.
— Founder, Craft Supply Co.
“The Magento migration they handled was flawless — zero downtime, all 85,000 products migrated correctly, and our Google rankings actually improved in the first month because of the SEO groundwork they laid in the URL redirect mapping and schema setup.”
Tracy N.
— Director of Digital, MedParts Direct