You see real, clickable work within a week — not a month of silence.
If Core Web Vitals are not green at handoff, we keep optimizing free.
We iterate until the build matches your spec — within agreed scope.
Every credential and every line of source stays in your name — no developer can hold your site hostage.
A recorded walkthrough and written guide for your exact site — your team edits without calling a developer.
If anything we built breaks in the first 60 days, we fix it free — no quibbling.
Message the developer on your project and get a real answer within one business hour.
Not happy with the first milestone? A full refund — no hard feelings.
We do not vanish after launch. Ongoing maintenance from just $200/mo — no hostage retainer.
A price per deliverable, agreed before we start. No retainers, no scope creep, no surprises.
Typical full WordPress website projects start from $300 — a fixed, all-in quote after a free scoping call. The prices above are per individual deliverable.
Why is a senior custom build this affordable? Because you are not paying for a middle layer.
Same budget range — very different risk. Here is what changes when a full team owns your project instead of one person juggling ten clients.
From a single custom Gutenberg block to a full-scale headless WordPress platform — all built by the same team, under one project manager, with daily staging visibility.
Pixel-perfect theme builds from Figma, PSD, or Adobe XD. We write clean semantic HTML5, modular CSS, and native PHP — no child theme limitations, no bloat from unused template parts. Every theme is built to be maintained by your team after handoff.
Full service detail →
When off-the-shelf plugins don't fit your business logic, we build from scratch — custom CPT management dashboards, booking engines, custom field frameworks, data import/export tools, and admin UX improvements. OOP PHP, documented, unit-tested.
Custom WooCommerce builds beyond what themes and plugins can achieve: custom product configurators, subscription logic, multi-vendor setups, custom checkout flows, and complex pricing rules. We've built WooCommerce stores processing $2M+ annually.
Custom REST API endpoints, webhook handlers, and third-party integrations: CRMs (HubSpot, Salesforce), payment gateways, ERPs, and marketing automation. We build the bridge between WordPress and your business stack reliably and securely.
WordPress as a headless CMS powering a React or Next.js frontend via WPGraphQL or the REST API. Best for sites needing sub-second load times, multi-channel content delivery, or total frontend freedom without leaving the WordPress editorial experience.
Custom Gutenberg blocks built with React and the Block API — reusable, editor-friendly components your content team can use without touching code. We also build block patterns, block templates, and Full Site Editing (FSE) theme parts.
No ambiguity, no surprises. Here's exactly what happens from your first message to a live, optimized WordPress site.
We review your designs, brief, and existing codebase (if any). You receive a line-item scope document within 48 hours covering deliverables, timeline, and fixed-price quote.
We audit every Figma component, flag edge cases (hover states, mobile breakpoints, empty states), and align on behavior before writing a line of code. This step prevents 80% of revision rounds.
Semantic HTML5, modular CSS, clean PHP following WordPress Coding Standards. Staging environment updated daily so you can review progress in your browser in real time — no "big reveal" at the end.
Cross-browser (Chrome, Firefox, Safari, Edge) and cross-device testing. PageSpeed audit with a 90+ score target. WCAG 2.1 AA accessibility review. Security scan and hardening checklist.
We handle the production deployment, DNS changes, and caching configuration. You receive full code documentation, a recorded walkthrough, and 60 days of post-launch bug-fix support.
Monthly retainer plans cover core/plugin updates, uptime monitoring, security patches, and priority support. Most clients stay on retainer — the team that built your site knows it best.
We use modern, well-supported tools — not bleeding-edge experiments that become maintenance burdens six months later.
OOP PHP following WordPress Coding Standards. Typed properties, named arguments, match expressions.
Block development with the Block API. Custom sidebar panels, inner blocks, and dynamic block rendering.
BEM methodology, design token system, zero runtime CSS-in-JS overhead.
Both query layers for headless builds. We pick the right tool for your data structure and frontend framework.
SSG and ISR for headless WordPress frontends. Edge-ready, sub-second LCP, full TypeScript support.
Deep WooCommerce customization: hooks, filters, custom endpoints, and payment gateway integrations.
WP Engine, Kinsta, Cloudflare — optimized server configs, object caching, CDN setup included.
PHPUnit for plugin logic, Playwright for E2E, GitHub Actions for automated deployment pipelines.
A little prep makes the estimate tighter and the build faster. Missing some of it? The scoping call fills the gaps.
A Figma / XD / PSD design, or sites whose look and structure you like.
Page types and the content behind them (services, blog, products, members).
Forms, memberships, WooCommerce, multilingual, integrations — so it is built in.
Logo files, fonts, colours and any brand rules.
If rebuilding, what content and URLs must carry over.
WordPress admin and hosting/DNS access, ready for staging and launch.
Not sure on some of it? Start the scoping call anyway. Turning goals into a technical spec is exactly what discovery is for.
Premium themes seem cost-effective upfront. Here's what the total cost of ownership actually looks like over 18 months.
❌ PageSpeed 40–65
Theme frameworks (Divi, Avada, WPBakery) load 500KB+ of unused CSS/JS on every page by default.
❌ Design constraints
You adapt your brand to the theme's grid and component library — not the other way around.
❌ Update dependency
A theme update can break your customizations without warning. You're on the developer's timeline.
❌ SEO markup issues
Many popular themes generate incorrect heading hierarchies, missing alt text, and render-blocking scripts.
❌ Hidden long-term costs
Annual license renewals, premium add-on plugins, and developer time fighting the theme's architecture add up fast.
✅ 90–100 PageSpeed baseline
Only the code your site needs. Critical CSS inlined, deferred scripts, next-gen images, no theme framework overhead.
✅ Pixel-perfect brand execution
Built directly from your Figma components — every spacing, typography, and animation detail implemented exactly as designed.
✅ Full code ownership
You own every line. No license fees, no vendor lock-in, no update anxiety. New developers can onboard in hours.
✅ SEO-first architecture
Correct H-tag hierarchy, schema.org markup, semantic HTML5, canonical tags — Google understands your content from day one.
✅ Lower total cost of ownership
No recurring theme license, no compatibility plugin costs, no developer hours fighting framework limitations. Predictable maintenance cost.
A page-builder theme stacked with plugins looks quick on day one and becomes slow, fragile and costly by month three. These are the failure modes we engineer out.
These commitments apply to every custom WordPress project — agreed before we start, not discovered later.
From $99 per deliverable, fixed and agreed up front — no retainers, no scope-creep surprises.
Nothing goes live until you review and approve it on a private staging URL.
We match your design and requirements exactly — or we fix it free.
A 90+ PageSpeed target and green Core Web Vitals at handover, built in from the first line of code.
Clean, commented WordPress code in a standard structure — 100% yours, no lock-in.
A tutorial video and written docs for your exact project, so your team runs it without a developer.
A 60-day free warranty on everything we built, plus optional maintenance from $200/mo.
You pay nothing until you have approved your first working demo, and money-back on the first milestone.
“We had switched web agencies twice, and every migration cost us rankings and left slow, clunky ad landing pages. This team backs everything up and deploys to a standard process — we came through migration without losing any traffic, Ads cost-per-conversion dropped 22%, and the whole WordPress optimization package was far better value than anyone else we quoted.”
— Marketing Director, cross-border home & living DTC brand
“PHP backend debugging, theme conversion and site migration all in one place, with a backup file kept at every step for easy rollback. The AI content that comes with the build is not charged extra, the page title hierarchy is genuinely professional, and retention of the customers our ads bring in has clearly improved.”
— Web Admin, overseas beauty vertical store
“WordPress backend customization, theme rework and visual conversion, all delivered in one place — every service backed by a quantified guarantee, which cuts straight against the industry’s slow, vague-results problem. After launch, page load speed improved noticeably and ad-traffic waste dropped sharply.”
— Marketing Director, SaaS brand
Honest answers based on real client questions, not marketing copy.
Custom WordPress development covers the full build: custom theme development from your Figma or PSD files, custom post types and taxonomies, custom Gutenberg blocks, plugin development, WooCommerce customization, REST API integrations, and performance optimization. Unlike a theme purchase, every line of code is written specifically for your project with no unused features adding load time or security surface area.
Simple edits and small customizations start at $50, while more involved custom work typically runs $200–$1,000. The main cost drivers are: number of unique page templates, custom functionality scope (calculators, booking systems, member portals), and third-party integrations. We provide a line-item estimate — fixed price, not hourly — after a free scoping call.
A standard custom theme build takes 3–6 weeks from approved designs to staging delivery. Custom plugin development adds 1–3 weeks depending on complexity. Full-site builds with WooCommerce or API integrations typically run 6–12 weeks. The biggest variable is design readiness — projects with complete, approved Figma files move significantly faster than those still in the design phase.
A custom WordPress development company provides a team with redundancy (no project halts when someone is sick), structured QA, and project management. A freelancer suits small, well-defined scopes where you can manage the project yourself. For complex builds requiring simultaneous front-end, back-end, and QA work — or for ongoing maintenance where continuity matters — a company is the lower-risk choice.
Yes — Figma-to-WordPress conversion is one of our core offerings. We work directly from your Figma component library, writing semantic HTML5/CSS and native Gutenberg blocks. No page builders. No theme frameworks. We also work from PSD and Adobe XD files. The output is clean, well-documented code you own completely.
Yes — this is a common custom development request. We implement role-based login redirects using thelogin_redirectfilter or a lightweight custom plugin. For example: admins go to /wp-admin, subscribers to /my-account, course members to /dashboard. We build this as part of member portal and LMS WordPress projects regularly.
No. WordPress still powers over 40 percent of all websites and keeps evolving with the block editor, full-site editing, and a vast plugin ecosystem. For content-driven and marketing sites that need easy editing, strong SEO, and flexibility, it remains one of the most capable and cost-effective platforms in 2026 - especially with a clean custom build rather than a bloated template.
Wix is simplest for tiny brochure sites; Webflow is great for design-led marketing sites; WordPress wins when you need full ownership, deep customization, complex functionality, scalability, and no platform lock-in. For most growing businesses that want to own their site and extend it freely, custom WordPress is the most flexible long-term choice - which is what we build.
ChatGPT can scaffold snippets and draft simple templates, but it can’t ship a production WordPress site on its own. AI output is frequently insecure, bloated, and inconsistent — it doesn’t understand your business logic, won’t test real edge cases, and produces code no one is accountable for maintaining. We use AI to speed up parts of our own workflow, then a senior developer hand-writes, reviews, and tests the actual build. That’s the difference between a demo and a site you can run a business on.
Usually they’re moving away from bloated, plugin-heavy template sites — not WordPress itself. A page-builder theme stacked with dozens of plugins gets slow, fragile, and costly to maintain, and people blame the platform. A lean, custom-coded WordPress build avoids those problems entirely while keeping WordPress’s flexibility, huge ecosystem, and full ownership — which is exactly why performance-focused brands stay.
This is one of the most common reasons clients come to us. We regularly rescue projects where a former developer has gone quiet or is holding your admin, hosting, or source-code access hostage. We help you regain control of your WordPress admin, hosting and domain, audit whatever code exists, and rebuild or clean up what can’t be recovered. From then on, every credential and every line of code stays in your name — no lock-in, ever.
Figma/PSD to zero-bloat WordPress themes. Gutenberg native.
View serviceExtend and customize your existing WordPress theme cleanly.
View serviceConvert any PSD, Figma, or XD design to a clean WordPress theme.
View serviceZero-data-loss migration from Magento to a modern Shopify store.
View serviceShopify backend powering a React or Next.js headless storefront.
View serviceSpeed, SEO, and UX improvements to boost Shopify store rankings.
View serviceCore Web Vitals and PageSpeed improvements for faster Shopify stores.
View serviceTechnical SEO, on-page, schema, and architecture built to rank.
View serviceGet cited by ChatGPT, Claude, Perplexity, and AI Overviews.
View serviceTell us about your project — a senior developer reviews it personally and replies within 1 business day.
WhatsApp: 17701575807
WeChat: 17701575807
Location
No. 6 Huanhu East, Yushan Town, Changshu City, Jiangsu Province, China 215553