Custom WordPress & Shopify Development

Q: Can you convert my Figma design to WordPress?

Yes. We specialize in pixel-perfect Figma-to-WordPress and Figma-to-Shopify conversion. Our developers work directly from your design files, writing clean, semantic HTML/CSS and integrating with Gutenberg or the Shopify theme architecture — no page builders, no bloat.

We build high-performance, conversion-focused websites from your Figma designs — no bloated themes, no page builders, no compromises on code quality.

200+

Projects Delivered

98%

Client Retention

6 Yrs

Industry Experience

48h

First Deliverable

Get a Free Quote

Explore Services

Custom Development Services That Actually Rank & Convert

From a Figma file to a live, fully optimized site — we handle the entire development lifecycle. Every service is backed by a dedicated pillar page with in-depth technical details.

Custom WordPress Development

Full-custom WordPress builds engineered to your spec — from bespoke themes and custom post types to REST API integrations and headless architecture.

Learn more

Custom Shopify Development

Bespoke Shopify theme development, Shopify Plus customization, headless commerce builds, and Magento-to-Shopify migrations — all pixel-perfect from your designs.

Learn more

Custom WordPress Theme Development

Zero-bloat custom WordPress theme development from Figma, PSD, or Adobe XD. Semantic HTML5, WCAG 2.1 accessible, Gutenberg-block native.

Learn more

Shopify Speed Optimization

Core Web Vitals audits, Liquid code refactoring, image pipeline optimization, and app script consolidation — targeting 90+ PageSpeed on real hardware.

Learn more

Figma to WordPress & Shopify

We convert Figma, PSD, and Adobe XD designs into production-grade WordPress themes and Shopify storefronts. Every component built to spec — no guesswork.

Learn more

Custom WordPress Web Design

Full-service WordPress web design and development — strategy, UX, visual design, and front-end build. One team from wireframe to launch.

Learn more

Why a Customer-Centric Website Needs Custom Development

Templates get you live fast. Custom development gets you ranked, remembered, and converting — here’s the honest difference.

Off-the-Shelf Template

❌ PageSpeed 40–65

Unused CSS/JS, heavy theme frameworks, render-blocking scripts loaded by default.

❌ Generic visual identity

Every competitor using the same theme looks nearly identical — zero brand differentiation.

❌ Code bloat slows growth

Adding custom features means fighting the theme’s architecture — technical debt compounds over time.

❌ Limited SEO control

Theme-generated markup often misuses heading hierarchy, lacks schema, and produces duplicate content.

❌ Vendor lock-in

Dependent on the theme author’s update schedule, plugin compatibility, and business continuity.

WPDEV Custom Development

✅ PageSpeed 90–100 baseline

Only the code your site needs. Critical CSS inlined, deferred scripts, next-gen image formats from day one.

✅ Pixel-perfect brand execution

Built directly from your Figma or design files — every detail implemented as designed, not approximated.

✅ Clean, extensible codebase

Modular architecture means new features integrate cleanly — no workarounds, no fragile hacks.

✅ SEO-first markup architecture

Correct H-tag hierarchy, schema.org structured data, semantic HTML5 — Google understands your content from day one.

✅ You own everything

Full source code ownership. No premium theme licenses, no recurring fees for features that should be standard.

From Figma File to Live Site in 5 Structured Steps

Our proven development process eliminates ambiguity, keeps you informed, and delivers on schedule — every time.

1. Discovery & Scoping

Requirements brief, design audit, technical spec. 48h turnaround on a detailed proposal.

2. Design Handoff

We analyze every Figma / PSD component, flag edge cases, and align on interaction behavior before writing a line of code.

3. Custom Development

Semantic HTML, modular CSS, clean PHP or Liquid. Daily staging pushes so you can review in real time.

4. QA & Performance

Cross-browser, cross-device testing, PageSpeed audit, and accessibility (WCAG 2.1) review before any handoff.

5. Launch & Support

Live deployment, 30-day post-launch support, and full documentation — you’re never left stranded.

Custom WordPress & Shopify Projects That Deliver Results

We let the numbers do the talking — every project is measured against performance, SEO, and conversion benchmarks.

HealthTech SaaS — Full Custom Build

Figma-to-WordPress conversion for a B2B SaaS platform. Custom Gutenberg blocks, REST API integration, and HIPAA-compliant form handling.

Fashion Brand — Headless Shopify

Headless Shopify storefront using Next.js + Storefront API. Custom product configurator, wishlist, and loyalty program UI — all from PSD designs.

Industrial B2B — Platform Migration

Complete Magento-to-Shopify Plus migration for a $12M/yr B2B distributor. Zero downtime migration, custom B2B pricing engine, and bulk order workflow.

What Our Clients Say About Working With Us

We build long-term partnerships, not one-off projects. Here’s what clients share after working with our team.

“The team took our Figma file and delivered a WordPress site that scored 96 on PageSpeed — something our previous agency never got close to. They understand both design and SEO at a technical level that’s rare.”

Marcus K.
— CTO, HealthVault SaaS

“We switched from a Shopify theme to a custom-built storefront. Conversion rate went from 1.9% to 3.1% within 60 days — the custom UX and speed improvements made a measurable difference to revenue.”

Sophie L.
— Founder, Maison Label

“The Magento-to-Shopify migration was seamless. Zero data loss, zero downtime, and they delivered custom Liquid templates that matched our old design exactly. Would not trust anyone else with a migration of this scale.”

Ricardo T.
— Director of E-Commerce, IndustrialParts.com

The Difference Between an Agency That Codes and One That Thinks

E-E-A-T-Driven Development

Every page we build is structured with Google’s E-E-A-T signals in mind — author expertise, trust indicators, first-person perspective, and verifiable credentials baked into the markup and content architecture.

Pixel-Perfect Design Execution

We don’t interpret designs — we implement them. Our developers work from Figma component specs, not screenshots, ensuring 1:1 fidelity from design to browser.

Performance as a Deliverable

PageSpeed score is a line item in every project spec. We optimize Core Web Vitals (LCP, CLS, INP) as part of the build, not as an afterthought.

SEO Architecture Built-In

Clean H-tag hierarchy, schema.org structured data, semantic HTML5, canonical tags, and internal linking strategy — your site is Google-readable from the first deploy.

One Team, Full Accountability

You work with the developers building your site — not an account manager translating your brief to an offshore team you’ll never meet. Direct Slack access, weekly video calls, daily staging updates.

Common Questions About Custom WordPress & Shopify Development

Answers based on real questions from Google’s “People Also Ask” — the things clients actually want to know before starting a project.

What is the difference between a custom website and a template?

A custom website is built from scratch (or from a design file like Figma) to match your exact brand and business logic, with no code bloat from unused features. A template is a pre-built layout you customize within its constraints — faster to launch but harder to differentiate. Templates often produce PageSpeed scores in the 40–65 range; custom builds routinely hit 90–100 because every line of code has a purpose.

How much does custom WordPress development cost?

Custom WordPress development typically ranges from $2,000 for a simple theme build to $15,000+ for complex multi-functional sites with custom plugins, WooCommerce, or API integrations. The biggest cost driver is scope: number of custom post types, third-party integrations, and design complexity. Our free scoping call gives you a line-item estimate before any commitment.

Can you convert my Figma design to WordPress?

Yes — Figma-to-WordPress conversion is one of our core specialties. We work directly from your Figma files, writing clean, semantic HTML/CSS and integrating fully with the Gutenberg block editor. No page builders, no theme frameworks. We also convert PSD and Adobe XD designs using the same pixel-perfect approach.

How long does a custom WordPress or Shopify project take?

A standard custom WordPress theme development project takes 3–6 weeks from approved Figma designs to staging delivery. Custom Shopify theme development runs 2–4 weeks. Complex builds — custom plugins, headless architecture, or platform migrations like Magento to Shopify — can take 8–12 weeks. You’ll receive a detailed timeline during scoping.

What is headless Shopify and do I need it?

Headless Shopify decouples the storefront (frontend) from the Shopify backend, letting you use a custom React/Next.js frontend powered by Shopify’s APIs. It delivers faster load times and total design freedom. You likely need it if you require sub-1s page loads, complex UX patterns, or multi-channel sales from a single back-end. For most merchants, a well-built custom Liquid theme achieves excellent performance without the headless overhead.

How do I convert website visitors into customers?

The biggest levers are page speed (every 1s of LCP delay reduces conversions ~7%), visual trust signals (testimonials, case studies, certifications above the fold), and a frictionless conversion path (clear CTA, minimal form fields, fast-loading contact/checkout). A custom-built website lets you A/B test and optimize each of these elements without fighting a theme’s template constraints.

What is a custom WordPress development company vs. a freelancer?

A custom WordPress development company provides a team — front-end developers, back-end developers, a QA engineer, and a project manager — with structured processes, redundancy if one person is unavailable, and institutional knowledge that persists beyond any individual. A freelancer is typically one person; excellent for small scopes, but a single point of failure for complex or ongoing work. WPDEV operates as a tight-knit agency — team accountability with freelancer-like direct communication.